Logistics Management and Marketing Performance of Small and Medium-Sized Manufacturing Firms

This study explored logistics management and marketing performance of small medium-sized manufacturing firms. It aimed to assess the influence order processing, transportation, inventory warehouse on As a cross-sectional study, primary data were obtained from 216 operators personnel firms using structured questionnaire. The research instrument was validated through face content validity method, while reliability confirmed Cronbach’s alpha method. hypotheses developed for tested multiple linear regression. Consequently, revealed that processing management, transportation had significant positive influences Therefore, concluded has in context Practical implications future agenda presented light limitations this study.